Event Presentation: Webrazzi Digital 2013 (March 2013, Istanbul)

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I delivered this presentation in Webrazzi Digital event in March 2013 in Istanbul (in Turkish).

The session aimed at helping business owners to decide what and how to track. I also covered how to interpret social media metrics and how to build strategies based on them. I emphasized that majority of C-level audiences in companies are afraid of data and they fail to measure and intrepret digital analytics insights correctly.

Details can be found here:

http://etkinlik.webrazzi.com/2013/dijital/program
http://webrazzi.com/2013/03/20/sosyal-medya-rakamlarina-degil-donusum-olcumlemeye-odaklanin/

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Cemal works at Google as UX & Analytics Consultant. He has a broad experience about optimizing business results focusing on Analytics, digital user behavior, and user experience. Cemal holds an MS in Information Systems from LSE, and a BA in Management from Bogazici University.

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