Event Presentation: Digital Times Summit – Understanding the Digital User (March 2015, Istanbul)

In March 2015, I made a presentation about “Digital User Behaviour” in Digital Times Summit 2015 as a guest speaker of Bogazici University.       What were the key take aways from my presentation? Although Descartes said humans are rational beings and all economic theories have been shaped based on this assumption, lots of decisions of people
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Conversion Optimization vs User Experience Optimization

This article has been cross-published on Medium.com What does “conversion optimization” mean? We first need to answer this question before discussing the relation between conversion optimization and user experience. Conversion optimization (or conversion rate optimization — CRO) is the sum of optimization activities that aim to maximize the occurance of user activities on your site or app which
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Event Presentation: Learn with Google – Optimize Your Business Results: A look into Site Conversion Optimization & Digital Analytics (October 2014, Dublin)

I delivered this presentation in a Learn with Google advertiser event in Dublin in October 2014. It focuses on optimizing business results by applying concepts of conversion optimization and by using benefiting from analytics insights. Some digital analytics segmentation and usability examples are shared in the presentation.
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