I delivered this presentation in a Learn with Google publisher event in London in May 2014. It focuses on understanding multiscreen user behaviour with the help of Google Analytics data especially focusing on engagement and loyalty elements.
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I delivered this presentation in a Learn with Google app developer event in Istanbul in May 2014. It focuses on measuring and optimising mobile apps using insights from Google Mobile App Analytics. I talk about better segmentation by focusing on creating views (filters) and custom dimensions. I also discuss on the fly segmentation concepts like
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This article has been cross-published on Inside AdSense Blog. It’s key to understand how engaged your users are and how they interact with your site. The following tips will help you use Analytics to visualize user interactions on your site, and understand why engagement and loyalty metrics matter. 1. Use In-page Analytics to see how your
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Delivered this presentation in a Learn with Google publisher event in Sydney & Melbourne, Australia in November 2013. I also presented similar versions of this various industry events in Serbia, Denmark and Ireland. It focuses on growing the audience of publishers with the help of Google Analytics data especially focusing on engagement and loyalty elements.
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