I delivered this presentation in a Learn with Google app developer event in Istanbul in May 2014. It focuses on measuring and optimising mobile apps using insights from Google Mobile App Analytics. I talk about better segmentation by focusing on creating views (filters) and custom dimensions. I also discuss on the fly segmentation concepts like user segments, default reports & insights in Google Mobile App Analytics.

http://www.slideshare.net/CemalBykgkesu/copy-of-mobile-app-analytics-istanbul-lw-g-event-short