I delivered this presentation in Dublin Web Summit in November 2014. The session aimed at helping startups to decide what and how to track. I covered why metrics matter and what every startup should measure at different stages of their lifecycle. The session also covered Analytics mistakes that startups must avoid and some Analytics best
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This article has been cross-published on Inside AdSense Blog. Today, I’ll focus on ways to improve your site conversions using specific Analytics reports. Understanding exactly what drives conversions on your site is key to understanding important factors such as visitor intent and where you should invest in advertising. The following reports help you understand how to
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In this video, together with AdSense and Analytics product managers, I am talking about some Analytics best practices. We cover the following topics: – AdSense Performance Reports tab.vs. Google Analytics – Features in Google Analytics that aren’t available in AdSense – Popular dashboards publishers should try – Favorite Google Analytics functionality – Examples of content experiments
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