Tag Archives: mobile

Event Presentation: Digital Talks Spring’15 – What’s the craic? (May 2015, Istanbul)

In May 2015, I made a presentation about “Implications of digital and mobile transformation on user experience and measurement / analytics” in Digital Talks Spring’15.

For more details: http://digitaltalks.org/etkinlik/ilkbahar15/

The presentation I delivered can be found below:

http://www.slideshare.net/CemalBykgkesu/digital-talks-spring15-user-experience

Event Presentation: Digital Times Summit – Understanding the Digital User (March 2015, Istanbul)

In March 2015, I made a presentation about “Digital User Behaviour” in Digital Times Summit 2015 as a guest speaker of Bogazici University.

 

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What were the key take aways from my presentation?

  • Although Descartes said humans are rational beings and all economic theories have been shaped based on this assumption, lots of decisions of people are based on irrational judgments.
  • 42% of world population (3 billion people) have access to Internet.
  • Half of the population that have access to Internet (1.5 billion people) are constantly connected which means they can connect to the internet whenever they want.
  • 24/7 connectivity enabled by mobile phones. There are 5x as many cellphones in the world as there are PCs.
  • Internet user penetration is lowest in South Asia (19%) and in Africa (26%).
  • By 2020, 5 billion new connected users are expected to join to the game. Mobile will play a key role in providing access to these 5 billion people.
  • Role of the Internet in the purchase journey is powerful. Today, more than 65% of decisions start on mobile devices but then go on to convert someplace else.
  • Today, people are visiting stores less than they used to but spending more when they are there. Thanks to Internet and digital research, consumers are much better informed and know what they want to buy before they enter a store.
  • Nearly half of marketers say, the most frustrating challenge is “Acting on data to improve marketing performance.”
  • The winning brands of tomorrow will be those who will make sense of data and act on data insights.
  • To be successful, brands need to apply 10/90 rule: If 10 dollars are invested in tools, 90 dollars should be invested in humans.

 

You can find the full presentation below:

http://www.slideshare.net/CemalBykgkesu/boun-digital-times-summit-2015-march-understanding-the-digital-user

Event Presentation: Learn with Google – Understand your multi-screen users with Google Analytics (May 2014, London)

I delivered this presentation in a Learn with Google publisher event in London in May 2014.

It focuses on understanding multiscreen user behaviour with the help of Google Analytics data especially focusing on engagement and loyalty elements.

http://www.slideshare.net/CemalBykgkesu/understand-your-multiscreen-users-with-google-analytics

Optimize Your Mobile Presence with Google Analytics

This article has been cross-published on Inside AdSense Blog.
How does your site perform across devices? With multi-device usage growing rapidly, understanding how mobile users access and interact with your site’s pages is becoming more and more essential. You can use Google Analytics to measure mobile sites and apps interaction as well as visits from web-enabled mobile devices, including both high-end and basic phones and tablets. Check out the following tips to grow your mobile presence with insights from Analytics.
1. Use Mobile App Analytics to measure the end-to-end value of your app
Mobile is changing the way that people communicate, work and play, and much of the growing adoption and innovation is driven by mobile apps. With Mobile App Analytics, you can measure your entire user journey on your app from first discovery and download to in-app purchases and engagement, helping you make better, data-driven decisions for mobile investment.
2. Make sure your user experience delivers across devices
Google Analytics mobile reports can be found under the Audience section on the Reporting tab. They show you statistics by location which lets you understand the current origins of mobile traffic, and make predictions about where traffic will increase. With key insights and metrics such as which devices are driving traffic to your site, bounce rates and visit duration, you can design your website to give visitors what they need on smaller smartphone screens as well as tablets and desktops.
3. Consider different strategies for multi-screen
There are no rules around mobile strategies, but mobile sites need clearly defined goals in order to be successful. For example, your goals might revolve around engagement and visits. If you have location-specific content, you may want to incorporate local elements into your mobile offering. Your site goals should align with the needs of your users. Google Analytics mobile reports provide a breakdown of visitors by whether or not they visit using mobile devices. Use this information to shape your multi-screen strategy.
To help you optimize your mobile presence, I’ve created a custom Mobile Key Metrics Dashboard for you to download. Once downloaded, just select which profile you’d like to import. You can access this dashboard any time by clicking ‘Dashboards’ under the Reporting tab in your Analytics account.